Reduce Cost Per Acquisition of New Customers
Budgets are subject to rigorous thought, analysis and planning. Budgets are not received easily and those granting them, be it yourself or your seniors – DEMAND returns.
It’s tough to produce results from a budget. It’s even tougher to produce results that continue to flow over time, while you reduce costs.
You will collect a constant yield from your positions on search engines for as long as you hold those positions, and for as long as there is a demand for your offer on the marketplace.
That fact helps you reduce costs. Here’s how:
- Initial investment buys your way to best search engine positions [via search engine optimization services]
- Over a period of time, collected revenues fully cover your investment.
- You start collecting profits.
- To secure those profits, SEO Expert conducts continuous positions maintenance. Maintenance addresses factors that search engines require to keep website in favourable spots.
- Since your investment paid itself off and you are making profits, you can cut costs in other marketing vehicles such as pay per click, banners, magazines, flyers, and other methods.
- Your revenue-to-investment ratio grows, since search engine marketing campaign brings consistent customer flow.
- You can reduce budget in other less effective marketing channels, due to unmatched quality of prospective customers search brings [customers take the initiative to find you, hence they want to do business.
Niche marketing is a simple concept that involves targeting very specific keywords and optimizing your website (and your pay per click campaigns) for those specific terms. This practice can help a business, even one in a very competitive online category, to gain an advantage in the search listings. We utilize niche marketing to find the most targeted, highest converting search terms to use when optimizeing web pages, writing targeted landing pages, and for creating targeted pay-per-click campaigns that get results.
The premise is simple: Optimize for more targeted, less searched keyword phrases as opposed to highly competitive search terms.
Google Search ResultsThere are several ways to illustrate this example. Small businesses that operate on a local level can gain from niche marketing online simply by targeting a key word or phrase that also includes their location (i.e. “Phoenix, Arizona landscape architect,” instead of just “landscape architect”).
Less Traffic for More Business
Niche marketing works because you target people that are searching more specifically for something — and these are the people most likely to call you or buy from you.
Targeting the highly searched terms may get you a lot more traffic, but only a small percentage of that traffic will actually call you or buy from you. With targeted traffic, you target the people who are looking for you (whether they know it or not) and the conversion rate is equal to or greater than what you would get for the higher traffic crowd. This process is like a traffic filter because you get the right people looking at your site.
Return on Investment
The return on your investment can be much greater through niche marketing because you generally spend less money than you would to compete and rank for highly competitive keywords. With a generalized approach to marketing, you might get a lot of traffic, but only a very small percentage of that traffic will turn into new business for you. By design, niche marketing attracts less, but highly targeted traffic. Of that traffic, a greater percentage of new business will be generated as long as you target the right niche.
Niche Market Research
Keyword and keyphrase research is the first step to identifying a good niche. Search term tools always present related search terms along with the number of people searching for those terms. Some keyword research tools also identify the number of competing sites for each search term.
Once you’ve identified your niche market, the next step is to optimize the content and the code for your site, taking advantage of all the HTML tags, as well as links, and other elements of your site to make it both user and search engine friendly.
With years of niche marketing experience, we can help you find the right words and optimize your site for maximum profitability. Contact us today to get started or to find out more about niche marketing.
Discover the best keywords for your website
With your help, we determine the search terms to target with your website. We then conduct extensive keyword research to find the most targeted terms for which to optimize. We call this “niche marketing” and the benefit is that it helps attract highly targeted traffic to your site — the kind of traffic that converts to paying customers.
Keyword research starts with a general list of keywords that you want to target. We process this list and find out if people are searching for these terms. As we do that, we also look for realted terms to help round-out the list, as well as terms and phrases that are targeted to the specifics of your website.
General terms are more or less a starting point of the keyword research. The goal of our keyword research is to identify the specific terms or phrases that get people to your site (the niche terms). The right terms make all the difference because if you have the specific terms or phrases, you most likely capture your target audience, or the type of person looking to contact you, buy from you, etc.
Finding your targeted keywords is as easy as using your company’s jargon, industry buzzwords, or technical data (such as a model number for a specific kind of widget that you sell). If you have things that people know about, for example, you are the local widget dealer and the only one who carries the XL-25 Widget in the tri-state region, then chances are if we optimize your site for the XL-25 Widget, people searching for it will find you.
If you have a new product that doesn’t have any offline advertising and you are only advertising online, then the general terms are more significant in your marketing strategy. We work to identify related terms that people might already be searching online and try to optimize the site for those terms. For example, if your one-of-a-kind WonderThingy is a kind of backyard gadget, then we might optimize for “backyard gadgets” or “backyard gadget dealer Phoenix, AZ”. If there are other related terms, we would want to optimize different pages on your site for those as well.
Before embarking on any online marketing campaign, keyword research is vital to knowing whether your search engine optimization efforts will ultimately produce results. “Targeting poor keywords and all your marketing efforts are in vain”
Before embarking on any online marketing campaign, keyword research is vital to knowing whether your search engine optimization efforts will ultimately produce results.
We research your best keywords based on the following 4 steps:
- Determine number of people competing for your potential keyphrases
- Research the number of people typing in your keyphrases
- Rank your potential keyword phrases in order of relevancy to product or service
- Establish “low hanging fruit” keywords or keyphrases to target first in order to attain fast, easy traffic. This strategy ensures you get a good return on your investment.
Each comprehensive keyword research report will contain statistics such as relevant keywords specific to your offered products and services, estimated traffic for each keyword phrase, and keyword difficulty. Instead of targeting difficult keywords everyone else is going after, you’ll be able to select the “low-hanging fruit” keywords others overlook and get your site ranked in the natural results quickly. For pay-per-click (PPC) marketers, these keyword research reports enable you to capitalize on the “long-tail” of search marketing.
Extensive competitive intelligence and reporting allows you to secretly monitor your competitor’s web sites and identify their major traffic sources.
- Which sites send the majority of traffic to your competitors
- What keywords drive the most traffic to these competing sites
- What search terms your competitors are going after in their advertising
- How your business compares with your competitors
- What search terms your competitors rank for
- Which top affiliate partners are sending traffic to your competitors
Up-to date knowledge is power. When you arm yourself with valuable “inside” information on your most formidable competitors, you gain a huge competitive edge in your industry, allowing you to follow the proven path they’ve taken to achieve success online.Get your competitive intelligence report today! The sooner you get it, the sooner you can get an edge over your competitors.
Submitting is not Enough
Building a Web site and submitting it to the directories and search engines, even the paid submission services such as Yahoo!, does not mean your site will rank well for a specific category or search term.
If it were that easy, we wouldn’t be here.
Optimizing your site is the first and most important step to starting a successful search engine marketing campaign. An optimized site addresses the same elements as a search engine spider would. In other words, it has the content, code, links, and other factors that help improve search engine ranking.
Plan a Campaign
Regardless of the size and scope, a solid search engine marketing plan can help drive your business. The fact is that people use the Web as a first step before making a purchase — from reading reviews of a book or movie to figuring out the best lawn mower to buy, to choosing a veterinarian or a vacation destination before making a purchase.
This is good news for businesses of any size because it is an affordable way to help increase site traffic, which translates into paying customers. Part of a good campaign is taking advantage of all the low-cost ways of advertising online (and even offline). The cost of good Web site optimization alone is usually well worth it in the long run.
Make the World See You
With the right search engine marketing plan, you can help put your Web site up where the people can see it. Most people don’t go past the first 10-20 results of a search engine query simply because there are too many options — or distractions — that prevent them from looking further.
If your site is one that sells product in a highly competitive online category, a good search engine marketing campaign is essential to success. This type of campaign usually involves submitting to more of the search engines, as well as to paid listings (perhaps even pay-per-click advertising).
A good search engine marketing campaign does not have to be an expensive endeavor — and it starts with having the right content in a site designed with search engine marketing in mind.
Get More Leads - Close More Sales
Business to Business marketing rarely brings sales from the first point of contact with a prospective buyer. Prospects prefer to research, discuss, compare and talk directly to you about customized solutions.
Research shows that 92% of all business people research products and solutions over the internet using search engines.
This brings up the fact – your website must be easily found on search to capture leads and turn them into solid sales.
Icon Services offers solutions for B2B marketers who want to increase leads their department delivers. You’re a good candidate for business to business search engine marketing campaign if you identify with any of these statements:
- Our website does not generate business leads for our sales department
- We’re spending too much money on pay per click to produce leads
- Our website holds search engine rankings, but delivers no or low quality business leads
- We would like to get in search marketing game to stay competitive
- Our traditional advertising efforts do not meet our goals in terms of quality and quantity
- We would like to blend traditional lead generation methods(trade shows, magazines), with search engine marketing
Our search marketing methodology delivers the blueprint to help you capture decision makers on search engines as leads and turn them into closed sales.
How Do Decision Makers Use Search?As a marketer, you are well aware that even simple consumer goods have several buying cycles.
- General interest.
- Comparison / Vendor Selection
Business to Business buying process is similar, with only one core difference – scale of the investment and number of people involved in the decision making process.
Keyword research uncovers how various stakeholders research solutions and key-phrases they use to find information of their interest on search engines. For example: CFO is after costs, profits and time. IT manager is after technology, service continuity and integration. CEO is after the bottom line. Their differences are reflected with keywords they use on search engines.
Identification of keywords used by various stakeholders within targeted organizations help to position your company on search engines for those keywords and capture necessary leads from proper stakeholders.
Targeting Leads by Geographic Areas
B2B buyers may come from all across US, Canada, Mexico and the world. If you have preference for geographic locations, such as cities, provinces and states, Icon Services can help you with regional marketing.
- Local Search Target potential clients by their cities.
- Provincial or State Search Target potential leads by provinces or states
- Global Strategy Target potential clients globally
Leads can be targeted throughout all cities and all geo-points of your choice.
A Track Record of Success
You don’t have the funds, nor the time to fail. Oftentimes your company’s financial status depends on your marketing efforts and the quality of leads that you bring.
Do you begin to see why you can’t settle for OK solutions?
Search is the portal to quality leads. Prospective stakeholders head out to search engines and look for solutions. Active initiators, group leaders, CEOs and managers – with willingness to talk to companies and discuss possibilities. They take the time to get to search engines, to type in keywords and to explore websites. They are actively seeking you … or your competitors.
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