SOPA galvanized the tech community, from start-ups to venture capitalists to the largest web companies. SOPA was an unexpected shock and a wake-up call. Well, guess what? Now the internet is awake. And I don’t think it’s going back to sleep any time soon. We might need to rally again in the near future, but we can do that. The internet learns fast.

Now it’s time to rally and get loud. It’s time to call your Senators. Heck, it’s time to ask your parents to call their Senators. If you think the internet is something different, something special, then take a few minutes to protect it. Groups that support SOPA have contributed nine times more money in Washington D.C. than our side. We need to drown out that money with the sound of our voices. I’d like to flood every Senator’s phone, email, and office with messages right up until January 24th.

If you need a quick refresher about why the Stop Online Piracy Act (SOPA) and PROTECT IP Act (PIPA) are horrible ideas, Google did a blog post talking about how SOPA and PIPA will censor the web and won’t stop actual pirates. Or read about how capricious takedowns can cause serious collateral damage. Find out how real, legitimate companies can be run out of business.

What you can do?
It’s time for action. Call your Senator right now. Spread the word to your friends and family. Promise not to vote for politicians who support SOPA. Print out some PDFs and post them at work or on your campus. There’s also protests and meetups happening today in New York, the Bay Area of California, and Seattle. Don’t live in the United States? You can still petition the State Department at americancensorship.org.

This is it. You want to look back months from now and know that you did everything you could to protect the internet. Call your Senators, educate your friends and family, and please spread the word about PROTECT IP and SOPA as widely as you can.

But if you can only spare five or six minutes, please call both of your senators below:

I love to stay up until early in the morning playing Werewolf. In early December I went to a journalism conference called “News Foo Camp” in Phoenix and played a lot of Werewolf. When I got back, for some reason I searched for [werewolf] — maybe I was thinking about making a custom deck of werewolf cards. Because I was dogfood-testing Search plus Your World, this is what I saw:

In the top row of pictures, you’ll see a bunch of people playing werewolf, including a picture of me as the werewolf in the top-left image. Doing a generic search like [werewolf] or [photos] and getting back a picture of you or your friends is a pure, magic moment.

Let me tell you how it happened. I have Brian “Fitz” Fitzpatrick in a circle on Google+, because he’s in charge of Google’s Data Liberation Front and he’s an all-round awesome guy to boot. Fitz published an album of 25 Werewolf photos shortly after the conference. Okay, but I’m only in one of the 25 pictures; how did Google return the picture of me first? It turns out that Brian had tagged me in that single photo.

Once you know the trick, it might not seem like magic anymore. In fact, this is the “things just work” experience that everyone in the tech industry strives for. But when I searched for [werewolf] and got back a recent picture of me playing werewolf, it did seem like magic right then. I suspect as more people take Search plus Your World out for a test drive, they’ll quickly experience similar magical “Aha!” moments like I did.

I was reading some of the comments on tech blogs, and I wanted to clarify something: Search plus Your World does surface public content from the open web, not just content from Google+. For example, look back up to the top-right image from my screenshot above. That’s actually a werewolf photo that Gina Trapani took and it’s hosted on Flickr, not Google.

Here’s another example. If you follow the excellent and erudite Jennifer 8 Lee and search for [general tso’s chicken], Google can surface this high-quality thread from Quora:

By the way, that’s a fantastic thread for Google to highlight, since Lee literally wrote the book about General Tso’s Chicken. It’s exactly the sort of “just works” user experience you’d want.

It’s not hard to find content shared on other sites. For a search [grand unified theory of snack food], Paul Buchheit shared a link on FriendFeed, and Google can highlight that:

Or if I search for [connectbot], here’s a link that Brad Fitzpatrick shared on Live Journal:

(Yes, we do have both a Brian Fitzpatrick and a Brad Fitzpatrick at Google. People sometimes mix them up, but they’re different.)

I hope that helps to make my point. Search plus Your World builds on the social search that we launched in 2009, and can surface public content from sites across from the web, such as Quora, FriendFeed, LiveJournal, Twitter, and WordPress.

The team should be finishing the rollout of Search plus Your World in the next day or so, and I hope you enjoy it. Remember, to see the new results, you’ll need to be signed in with a Google account and search on google.com. Give this new feature a whirl: once you see how much better personal search can be, I don’t think you’ll want to give it up.

If you don’t have the time to read the book right now, you’re in luck. Lessig recently stopped by Google and gave a brief overview of the themes from the book. I had the honor of introducing him, and the video is live on the web now. Lessig’s talk is about 45 minutes long (the rest of the video is questions and answers from Googlers), and I promise it’s worth your time: Lessig is a fantastic presenter. Watch the talk right here:

If you’re wondering what you can do–besides buying Lessig’s book, of course–Lessig has joined with a new organization that just launched called United Republic. It’s coalition of people from the right, center, and left tackling the problems of money in politics. And if you agree with United Republic’s ideal that “Democracy is not for sale” then you can sign up to volunteer, organize, donate, or just stay in touch.

The first fake-Matt comment I remember was over Marketing Pilgrim around November 14th, 2011. When Frank Reed checked out the fake comment, it came from 74.120.13.132, which is an exit router for Tor. That means someone went to some trouble to hide their tracks.

The second not-Matt comment was on November 18th, 2011. The impersonator wrote:

Normally we do not comment on ranking methods but I’ll explain a misconception: input from manual raters is used only in the rarest of cases when a non-brand cracks the top ten for high value money terms.

The tone (and content) of the comment was so far off that Matt McGee questioned whether it was really me, and I was quickly able to clarify that I never wrote that comment.

The third one I’ve seen was just a few days ago on Search Engine Journal, and included gems like

[Google is] very transparent. Some sites do not even have an address listed, yet we have everything, including the credit card numbers for adword advertisers. That is a strong signal for us to list them ahead in organic search as well.

The claim that “Google ranks AdWords advertisers higher in our search results” is fake and untrue; it was one of the first myths I debunked when I got online.

The web isn’t built to prevent impersonation. On many places around the web, anyone can leave a comment with someone else’s name. So if you see a comment that claims to be from me, but makes crazy claims (e.g. that we preference AdWords advertisers in our search results), let me know. I’m happy to verify whether I wrote a comment, e.g. with a tweet. Thanks.

This internet censorship under SOPA editorial by Rebecca MacKinnon also describes why SOPA would be really bad for the internet.

I also wanted to take a minute and thank everyone who called or wrote their Congressperson to speak out against SOPA and PROTECT IP. As a result of people speaking up in the last few days, a lot has happened:

- Republican Representative Darrell Issa and Democratic Representative Nancy Pelosi came out against the bill. Rep. Issa said “I think it’s [SOPA] way too extreme, it infringes on too many areas that our leadership will know is simply too dangerous to do in its current form.”

- On the Senate side, Maria Cantwell, Jerry Moran, and Rand Paul all came out against PROTECT IP.

- The European Parliament passed (by a large majority) a resolution criticizing SOPA. The resolution emphasizes “the need to protect the integrity of the global Internet and freedom of communication by refraining from unilateral measures to revoke IP addresses or domain names.”

- Sandia National Laboratories, a part of the U.S. Department of Energy, concluded that the SOPA legislation would “negatively impact U.S. and global cybersecurity and Internet functionality.” Sandia joins Republican Representative Dan Lungren, who also worried that SOPA would undercut efforts to secure the internet with DNSSEC.

The response from regular people has been just as incredible. Consider:

- Tumblr made it easy for anyone to call their representative, resulting in over 87,000 calls to Congress. If you haven’t called yet, this page on Tumblr makes it easy to call your congressperson.

- A ton of web users now have this issue on their radar. The Hill noted that “at one point on Wednesday four of the top 10 searches on Google were related to the bill. ‘Internet censorship’ was still the second most searched-term as of Thursday evening.”

- SendWrite offered a way to send a physical letter to Congress. SendWrite eventually had to put on the brakes after over 3000 people submitted letters to send.

I think this overreach on SOPA will actually make the internet community much stronger. Let me tell you why.

The forces in favor of SOPA have been outspending the tech industry almost 10 to 1 in Washington, according to a recent article in Politico. Here’s an image from that article that illustrates the vast gulf in spending:

And members of Congress are not always the most tech-savvy: the Congressional Research Service tallies only six engineers in Congress. But if you look further out, the picture is quite different.

In 20-25 years, a generation of “digital natives” who grew up with Facebook/Twitter, search engines, and cell phones will start entering Congress. The digital generation will protect technology like the internet from especially bad regulation. They’ll protect technology because they grew up with it and embrace it. So if we can make it through the next 20-25 years, the people in power will protect technology for us, not fear it.

At least, I thought we’d have to wait 20-25 years before a critical mass of people would defend the net. But SOPA has brought that day a lot closer. SOPA galvanized the tech community, from start-ups to venture capitalists to the largest web companies. SOPA was an unexpected shock and a wake-up call. Well, guess what? Now the internet is awake. And I don’t think it’s going back to sleep any time soon. We might need to rally again in the near future, but we can do that. The internet learns fast.

What you can do?

- Sign up at American Censorship to send a note to Congress and get updates.
– Call your congressperson with Tumblr’s easy web page.
– I believe anyone inside or outside the United States can sign this White House petition. If you’re outside the United States, you can also sign this petition.
– Follow groups like the Electronic Frontier Foundation (EFF) on Twitter.
– Sign up with United Republic, a new organization dedicated to the larger problem of money in politics.
– Sign up to have Senator Ron Wyden read your name on the Senate floor when he filibusters against this legislation.

Normally I don’t like to ask people for help, but I could really use your assistance. If you’ve ever watched one of my webmaster videos, or if I’ve responded to you on Twitter, email, or somewhere else online, please take 5-10 minutes to help me out today.

Here’s what I need:
1. Take a few minutes to learn about the SOPA/E-PARASITE/PROTECT IP bills. They’re really bad bills.
2. Take five minutes to call your Congressperson on the phone. If you live in Texas, Michigan, Vermont, or Iowa, this goes double for you.
3. Get the word out. Tell your friends on Facebook, Twitter (maybe a hashtag like #stopsopa), or Google+. If your parents live in a different state, ask them to call their Congressperson too.

I would really, really appreciate the help. If you’re the kind of person who reads my blog or follows me online, I’m pretty sure the more you read about SOPA, the less you’ll like it.

If SOPA becomes law, it could stifle the innovation (and jobs) that the technology industry creates. That’s why Facebook, Twitter, Mozilla, Google, Yahoo, eBay, AOL, LinkedIn, and Zynga all oppose SOPA. This is not a Democratic or Republican issue–Red State thinks SOPA is a bad idea too.

I could go on and on (and I’m sure I will in the future) about the abuses that these bills would allow. But for now, I need your help. Please call your Congressperson right now and explain that this bill overreaches and would do serious harm to the internet. Thank you!

To keep myself honest, here I am, clean-shaven, with a today’s issue of USA TODAY on November 1st:

By the way: Kim Kardashian is getting divorced‽! I really thought they had a love for the ages.

This is going to be an extra-fun 30 day challenge because I’m joining up with Duane Forrester of Bing and we’re both raising money for the cause. I have to warn Duane though: he might not realize how fast my moustache grows. For example, here I am just an hour after I shaved clean:

That’s right Duane, I can grow a moustache in an hour, so look out! By the way, thanks to Mike Halvorsen for asking a timely question about Movember during our recent live Q&A on YouTube.

This should be quite a fun month:
– If you’re a woman (or a man who can’t or won’t grow a moustache), you can still help out the cause by donating to our team.
– Men, I hope you will grow a moustache this month. A great cause like Movember only comes around once a year–why not join us? All you have to do is not shave. It doesn’t get any easier than that.
– The Twitter tag is #seostache if you want to root us on. I hope to see some serious stache from fellow people of search!

That sounded like a good challenge. I finished the costume and taped a video, but unfortunately I didn’t have enough time to get the video to the quality level that I wanted. (I’m in the middle of trimming the video, but if the video says that it’s 2:19 long, you can skip about 20 seconds in.) Here’s the video:

A couple quick things: 1) I know the video is cheesy and lo-fi, but that’s what I was going for. 2) With a little more time and more work on the video (e.g. better lighting, turning off automatic brightness on the video camera, a little more time spent on the greenscreen key) I think it could have been pretty great. But sometimes you run out of time, and October was a busy month.

Maybe I’ll write a bit more about the costume and the video later. Happy Halloween everyone!

To make the glowing red eye, I punched a small hole in the pumpkin, taped an LED to a battery, and pushed the LED from the center of the pumpkin through the small hole. I thought about doing an actual red laser, but 1) I don’t want to blind any kids walking by my pumpkin, and 2) laser beams aren’t visible unless there’s fog or smoke or something for the beam to hit.

To make the side “gun” sections of the pumpkin, I had a small dowel rod lying around, so I just cut two small stakes from the dowel rod and jammed them into the pumpkin sides. It’s a bit rickety, but it works. For the video, I played some turret sound effects and moved my red laser over the pumpkin as if another turret was locking onto it.

I didn’t want to take long to carve my pumpkin. I finished it in maybe an hour, but check out this really elaborate pumpkin that someone else did. And it turns out that they work at Google too!

I like how my pumpkin came out overall:

Happy Halloween, and I hope you’re getting creative with your pumpkin carving!