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		<title>30 day challenge update: meditation!</title>
		<link>http://www.iconservices.net/428/30-day-challenge-update-meditation/</link>
		<comments>http://www.iconservices.net/428/30-day-challenge-update-meditation/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 14:08:04 +0000</pubDate>
		<dc:creator>Matt Cutts</dc:creator>
				<category><![CDATA[SEO Gurus Speak]]></category>
		<category><![CDATA[30 days]]></category>
		<category><![CDATA[fire brimstone]]></category>

		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=4266</guid>
		<description><![CDATA[It&#8217;s time for an update on my 30 day challenges. Here&#8217;s what I&#8217;ve done the last few months:
June: I didn&#8217;t respond to email after 10 p.m. and I read the New Testament of the Bible. Both were interesting in different ways. It turns out that 10 p.m. is a pretty good time for me to [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s time for an update on my 30 day challenges. Here&#8217;s what I&#8217;ve done the last few months:</p>
<p><strong>June: I didn&#8217;t respond to email after 10 p.m. and I read the New Testament of the Bible</strong>. Both were interesting in different ways. It turns out that 10 p.m. is a pretty good time for me to turn off email (I&#8217;ve tried 9 p.m. in the past and that didn&#8217;t work&#8211;Google can be a very email-heavy place at times). I&#8217;d like to get back to this habit, because it made me distinctly more mellow at night. I noticed that I slipped pretty quickly back into the &#8220;email anytime I&#8217;m awake&#8221; habit.</p>
<p>Reading the Bible was more work. I&#8217;ve <a href="http://www.mattcutts.com/blog/5-things-you-dont-know/">mentioned before</a> that I grew up the son of an evangelical Christian and a physics professor, which was helpful to learn how to respect other people&#8217;s opinions. I hadn&#8217;t read the Bible in recent years, so it was enlightening to read it as an adult. If I had to sum up the New Testament in a sentence, it would be &#8220;do unto others as you would have them do unto you&#8221; (the golden rule). However, for all the talk about mercy and compassion in the New Testament compared to the Old Testament, there was still quite a bit of fire/brimstone/judging. I enjoyed reading some books (e.g. Acts and Romans) that I didn&#8217;t remember much from growing up. Other parts I enjoyed less. But I got a lot out of reading the New Testament, including some appreciation of the text as literature and as history.</p>
<p>I grew up on the King James version of the Bible. But newer translations are a lot more readable in my opinion. I enjoyed the <a href="http://www.newlivingtranslation.com/05discoverthenlt/">New Living Translation</a>. By the way, I really enjoyed an Android app called <a href="http://crossconnectbible.blogspot.com/">CrossConnect Bible</a> (here&#8217;s more <a href="http://www.appbrain.com/app/com.smurphete.android.esv">info on the app on AppBrain</a>). CrossConnect Bible has really solid spoken-word audio of the Bible. It&#8217;s perfect for listening on commutes.</p>
<p>One meta-lesson I learned is that for some people, any discussion of a religious book in any context (even as literature or its role in history) is considered as rude as farting. That was something that I didn&#8217;t expect in oh-so-open-minded California. Heck, a few people may complain that I discussed the Bible (without endorsing or condemning it) even this much on my personal blog. Sorry if I&#8217;ve offended.</p>
<p><strong>July: I tried to use only cloud-based software</strong>. For the most part, this was pretty easy, but in a few instances I wasn&#8217;t completely in the cloud. I needed to open a terminal window from time to time to type various UNIX commands, and I had to take and crop a few screenshots. Side-note: for taking Chrome screenshots, I now recommend <a href="https://chrome.google.com/extensions/detail/cpngackimfmofbokmjmljamhdncknpmg?hl=en">Screen Capture</a> by Google because it can save in .png format really well, with a close second-place of <a href="https://chrome.google.com/extensions/detail/alelhddbbhepgpmgidjdcjakblofbmce">Awesome Screenshot</a>.</p>
<p>After about a year of conscious effort, I pretty much live in the cloud at this point, and I <strong>love</strong> it. My data is usually in the cloud, so I can get to it from any computer. I&#8217;ve switched all my daily software and operating systems to open-source projects such as Linux/UNIX, Chrome, and GIMP. I try to live by the principle &#8220;don&#8217;t put data where you can&#8217;t get it out,&#8221; which means that I don&#8217;t give my data to some companies and I try to avoid proprietary file formats or things locked down with DRM. I don&#8217;t use any pirated software. The latest version of <a href="http://www.ubuntu.com/">Ubuntu</a> (Lucid Lynx) is fantastic, by the way.  This was mostly an easy, fun month. I think lots more people will live more in the cloud in a few years.</p>
<p><strong>August: I took a picture a day</strong>. I knew that I&#8217;d be <a href="http://www.mattcutts.com/blog/climbing-kilimanjaro/">climbing Kilimanjaro</a> in August and wouldn&#8217;t be near a computer, so I decided to take a picture a day. On the plus side, I started to be more aware of unusual sights around me. On the negative side, I missed a few days and I haven&#8217;t posted the pictures anywhere yet. I think reviewing each day&#8217;s photos (and posting them for public comments) would be a much better way to improve my sense of composition and photography skills. I still hope to post my favorite daily pictures though.</p>
<p><strong>September: This month, I plan to meditate or quietly reflect for 15 minutes a day</strong>. I started today, and quickly learned that quieting my thoughts is pretty hard. I lasted about 2.5 minutes before so many to-do items were bouncing around in my brain that I had to take a break and write a bunch down before restarting. But I did enjoy my first session. I also managed to get my pulse rate pretty low. Now I have to avoid the trap of seeing how low I can get my pulse to go and just enjoy the quiet.</p>
<p>Feel free to join me in my challenge this month&#8211;at only 15 minutes a day, it&#8217;s a pretty good way to try out a 30 day challenge! <img src='http://www.mattcutts.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' title="30 day challenge update: meditation!" /> </p>
<p><img src="http://feeds.feedburner.com/~r/mattcutts/uJBW/~4/JqSetyPxc1k" height="1" width="1" title="30 day challenge update: meditation!" alt=" 30 day challenge update: meditation!" />
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<h1 style="font-size:10px;"><br class="tf_2" /><br class="tf_2" />[[T_F]]<a href="http://www.TraceFusion.com/">Data Leak Prevention &#8211; Data Security Solutions &#8211; Information Theft Protection, Detection and Prevention Software Products</a>tracefusion_signature=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[[T_F]]</h1>
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		<title>Climbing Kilimanjaro</title>
		<link>http://www.iconservices.net/427/climbing-kilimanjaro/</link>
		<comments>http://www.iconservices.net/427/climbing-kilimanjaro/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 15:33:05 +0000</pubDate>
		<dc:creator>Matt Cutts</dc:creator>
				<category><![CDATA[SEO Gurus Speak]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=4224</guid>
		<description><![CDATA[&#8220;Don&#8217;t think. Just walk.&#8221; &#8212; a fellow hiker.
Last week I returned from climbing Mt. Kilimanjaro in Tanzania, Africa. I&#8217;ll start with the bottom line: I made it to the top!  

That&#8217;s three of us at sunrise on the sixth day. We took the Machame route, which takes seven days. In theory, you could march [...]]]></description>
			<content:encoded><![CDATA[<p><center><em>&#8220;Don&#8217;t think. Just walk.&#8221; &#8212; a fellow hiker.</em></center></p>
<p>Last week I returned from climbing Mt. Kilimanjaro in Tanzania, Africa. I&#8217;ll start with the bottom line: I made it to the top! <img src='http://www.mattcutts.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' title="Climbing Kilimanjaro" /> </p>
<p><center><img src="http://www.mattcutts.com/images/kili-summit.jpg" alt="Summit of Kilimanjaro with friends" title="Climbing Kilimanjaro" /></center></p>
<p>That&#8217;s three of us at sunrise on the sixth day. We took the Machame route, which takes seven days. In theory, you could march right up the mountain, but you need time for your body to acclimate to the altitude, so after ascending for a couple days, you spend several days hiking around below the main summit getting used to the altitude.</p>
<p>We did something that 95% of people don&#8217;t do: we hiked up to the crater at the top of Kilimanjaro (18,000+ feet) and camped there overnight. There are some pros and cons to this approach. One big advantage is that you do the 6+ hour slog up to the summit during the day instead of starting at midnight. Hiking during the day is leagues better than at night, in my opinion. The other big advantage is that you get to explore the crater. For example, this was the view out the front of our tent:</p>
<p><center><img src="http://www.mattcutts.com/images/kili-glacier-view.jpg" alt="Kilimanjaro glacier at 18,000+ feet" title="Climbing Kilimanjaro" /></center></p>
<p>That glacier was just a five minute walk away, and then you could pet the glacier all you wanted. I gave this one a big hug:</p>
<p><center><img src="http://www.mattcutts.com/images/kili-glacier-hug.jpg" alt="Kilimanjaro glacier up close" title="Climbing Kilimanjaro" /></center></p>
<p>There&#8217;s a disadvantage to camping in the crater though: you&#8217;re just below the summit, and so your body isn&#8217;t getting all the oxygen it wants. Most people hike to the top, stay for twenty minutes, and immediately descend. You&#8217;re spending most of a day at that altitude. We heard people throwing up in the morning, and later we recognized a couple people from Crater Camp going by us in a stretcher:</p>
<p><center><img src="http://www.mattcutts.com/images/kilimanjaro-express.jpg" alt="Kilimanjaro Express" title="Climbing Kilimanjaro" /></center></p>
<p>That&#8217;s a normal stretcher with a single all-terrain wheel mounted underneath, and it helps get people down faster. Our guide jokingly called it the &#8220;Kilimanjaro Express.&#8221;</p>
<p>Some people reading this post might wonder, &#8220;<strong>Can I climb Kilimanjaro?</strong>&#8221; I read that about 50% of people make it to the summit. Kilimanjaro isn&#8217;t like rock-climbing; it&#8217;s like walking 5-7 hours a day, mostly uphill. If you&#8217;re reasonably fit, you&#8217;ve got a decent chance. I did a couple triathlons last year and did similar stamina training before the climb. That meant the Kilimanjaro hiking was more of a grind than grueling or arduous.</p>
<p>But it&#8217;s not really the walking that gets people&#8211;it&#8217;s the altitude. If you&#8217;re lucky, you&#8217;ll get a headache that Aleve can solve or possibly other mild symptoms of Acute Mountain Sickness (AMS). If you&#8217;re unlucky, you might get High Altitude Pulmonary Edema (HAPE) or High Altitude Cerebral Edema (HACE). One book I read said that for climbers of Mt. McKinley, which is about 1,000 feet higher, 3% of climbers experienced symptoms of HAPE, e.g. extreme shortness of breath, while 0.5% of climbers experienced symptoms of HACE, such as ataxia&#8211;think poor coordination or the inability to walk a straight line. As long as you&#8217;re aware of the symptoms and descend if things get bad, you should be fine. But you&#8217;ll want to read up on <a href="http://www.amazon.com/Altitude-Illness-Prevention-Treatment-Mountaineers/dp/0898866855/">altitude illness</a> if you decide to climb. In my experience, the guides on Kilimanjaro are very well-trained to spot HAPE and HACE. Fitness training doesn&#8217;t really help with AMS, HAPE, or HACE, so I was lucky to be in the &#8220;only got a mild headache&#8221; set of folks.</p>
<p>A better question is &#8220;<strong>Do I want to climb Kilimanjaro?</strong>&#8221; And that depends. Do you like camping and hiking? You&#8217;ll be camping without a shower for several days. You&#8217;ll face some real difficulties&#8211;several people told me it was the hardest thing they&#8217;d ever done. And it can be expensive (besides the airfare and the trip itself, you&#8217;ll probably end up spending hundreds of dollars on various gear). But it can be immensely rewarding to test yourself and see what your limits are. I think maybe we don&#8217;t do that enough sometimes. No matter what, it&#8217;s definitely an adventure.</p>
<p>By the way, the best shower I ever took was the first shower after Kilimanjaro. After a week on the mountain, I looked like this:</p>
<p><center><img src="http://www.mattcutts.com/images/kili-afterwards.jpg" alt="Kilimanjaro afterwards" title="Climbing Kilimanjaro" /></center></p>
<p>During that first shower, I think the phone rang, someone knocked on the door, and at some point the power went out. I didn&#8217;t care. I just kept on showering. <img src='http://www.mattcutts.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' title="Climbing Kilimanjaro" /> </p>
<p>A few tips in case you decide to go:<br />
- I&#8217;ve read lots of Kilimanjaro books, and the best one to start with is the book by <a href="http://www.amazon.com/Kilimanjaro-trekking-mountain-Trekking-Mountain/dp/1905864248">Henry Stedman</a>.<br />
- I never walk with hiking poles, so I almost didn&#8217;t bring poles. Trust me: you should bring hiking poles. I definitely recommend the FlickLock or thumb lock poles over the &#8220;twist to unlock&#8221; poles. <a href="http://www.blackdiamondequipment.com/en-us/shop/mountain/trekking-poles/trail-shock-compact">These poles</a> worked very well for me. I&#8217;d opt for black handles if you can, because the gray handles got pretty grubby-looking by the end of seven days.<br />
- Get good hiking boots and wear them all over the place for a month or two.<br />
- Take care of your lips with SPF 15 or SPF 30 lip balm or Chap Stick. I used regular Chap Stick, which is SPF 4, but the sun is much stronger at higher altitudes. My lips were pretty sunburnt by the end of the hike.<br />
- We flew into Kilimanjaro International Airport (JRO, but sometimes written as KIA) from Amsterdam on KLM. But a lot of people flew into Dar Es Salaam (DAR) via Dubai on Emirates. The people we talked to said that the Emirates flights were very nice.<br />
- You may the word &#8220;Mzungu.&#8221; Our guide told us that it means &#8220;guest,&#8221; but a more literal translation would be &#8220;white person.&#8221; <img src='http://www.mattcutts.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' title="Climbing Kilimanjaro" />  As far as I could tell, people are saying it with affection though.<br />
- Hike at your own pace&#8211;ideally a slow, steady pace that you can maintain for hours. It&#8217;s Kilimanjaro, not Kilima<a href="http://www.nascar.com/">Nascar</a>.<br />
- Throw in a safari at Tarangire National Park, Ngorongoro Crater, or the Serengeti National Park. As long as you&#8217;re in Africa, why wouldn&#8217;t you want to see stuff like this?</p>
<p><center><img src="http://www.mattcutts.com/images/kili-zebras.jpg" alt="African zebras" title="Climbing Kilimanjaro" /></center></p>
<p>Or a sunset like this?</p>
<p><center><img src="http://www.mattcutts.com/images/kili-sunset.jpg" alt="African sunset" title="Climbing Kilimanjaro" /></center></p>
<p>I&#8217;d like to thank everyone who supported me with good wishes or a <a href="http://mycharitywater.org/p/campaign?campaign_id=5733">donation to charity:water</a> to support clean water projects. If you&#8217;d like to donate, there&#8217;s <a href="http://mycharitywater.org/p/campaign?campaign_id=5733">still a few weeks left</a>. <img src='http://www.mattcutts.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' title="Climbing Kilimanjaro" /> </p>
<p><img src="http://feeds.feedburner.com/~r/mattcutts/uJBW/~4/nwA7Lu0hE8Q" height="1" width="1" title="Climbing Kilimanjaro" alt=" Climbing Kilimanjaro" />
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<h1 style="font-size:10px;"><br class="tf_2" /><br class="tf_2" />[[T_F]]<a href="http://www.TraceFusion.com/">Data Leak Prevention &#8211; Data Security Solutions &#8211; Information Theft Protection, Detection and Prevention Software Products</a>tracefusion_signature=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[[T_F]]</h1>
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		<title>Switching between dev and beta Chrome channels on Linux</title>
		<link>http://www.iconservices.net/426/switching-between-dev-and-beta-chrome-channels-on-linux/</link>
		<comments>http://www.iconservices.net/426/switching-between-dev-and-beta-chrome-channels-on-linux/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 18:30:30 +0000</pubDate>
		<dc:creator>Matt Cutts</dc:creator>
				<category><![CDATA[SEO Gurus Speak]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[Linux/Ubuntu]]></category>

		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=4219</guid>
		<description><![CDATA[If you&#8217;re on Linux (say Ubuntu 10.04, also known as Lucid Lynx), you can switch between the developer (dev) and beta channels of Chrome like this:
Switch from Beta to Dev:
sudo apt-get install google-chrome-unstable
Switch from Dev to Beta:
sudo apt-get install google-chrome-beta
That&#8217;s easier for me than going back for the .deb file and doing something with it.
Also, [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re on Linux (say Ubuntu 10.04, also known as Lucid Lynx), you can switch between the developer (dev) and beta channels of Chrome like this:</p>
<p><strong>Switch from Beta to Dev</strong>:<br />
<code>sudo apt-get install google-chrome-unstable</code></p>
<p><strong>Switch from Dev to Beta</strong>:<br />
<code>sudo apt-get install google-chrome-beta</code></p>
<p>That&#8217;s easier for me than <a href="http://www.chromium.org/getting-involved/dev-channel">going back for the .deb file</a> and doing something with it.</p>
<p>Also, if you want to check whether a new dev version of Chrome is out, you can just repeat the same command:<br />
<code>sudo apt-get install google-chrome-unstable</code></p>
<p>and if there&#8217;s no new version, you&#8217;ll get something like this back:</p>
<blockquote><p>Reading package lists&#8230; Done<br />
Building dependency tree<br />
Reading state information&#8230; Done<br />
google-chrome-unstable is already the newest version.<br />
0 upgraded, 0 newly installed, 0 to remove and 0 not upgraded.</p>
</blockquote>
<p>I figured I&#8217;d document this in case I needed to remember how to do it in the future. <img src='http://www.mattcutts.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' title="Switching between dev and beta Chrome channels on Linux" /> </p>
<p><img src="http://feeds.feedburner.com/~r/mattcutts/uJBW/~4/pkxzUCzlm0U" height="1" width="1" title="Switching between dev and beta Chrome channels on Linux" alt=" Switching between dev and beta Chrome channels on Linux" />
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<h1 style="font-size:10px;"><br class="tf_2" /><br class="tf_2" />[[T_F]]<a href="http://www.TraceFusion.com/">Data Leak Prevention &#8211; Data Security Solutions &#8211; Information Theft Protection, Detection and Prevention Software Products</a>tracefusion_signature=f5494ed033535facf3824194202dcc7ae4290ad4d42ebcd19bcbfd9e2eaa253a16cfb2888ac30827fa96ae2682010cd3c62da6969766ed2749c28585529b29dd1c395530ef19c659f1605fc74c9dd413010eed84095d48c14b6ef49164d3b6207854a5139927377514ce5d8961243267e082bf965e9effb7f68f0c189f12629a107f8fb19607a61fad88a62005ea454811ceb797a922b5b56583ebf460714420739b81b32d72f1a5f22a52c2ddd2f614f2f369a850d69404d1f34beabe2f4bc94170e340d3db6fd1f0f469485c013a95922ec215c98684a60afff718e309dc79a40a58e918d1b28198602a653b2c22f7b7eb4be6253546cfd95a4d142c857722d4fef89365f2b7c22bd9eff3adea747d4a4db3bc99cd97bcb24de6e10da0b1b4d2821a0cf6ce1790d5160f968751f25fe8bfa26eac745c3c6e65cc46596c18263fc9d9d43c8b35a55f31e2afa070f068f4ef37c829dc60192fcf774aef030d841dd9773ea03683a9c7f82478661e103b24a910c46b98aebb4f7a02903e323006035e2abb8ab7a6c9e63c2627c01adda8e04f3af4d56bb686f15bb44b712daf982498fc3a24be6a8fa4a24c2d80626b4ff009531f4fcc20aebf3231a313c6fd51e9d079d856fa76a85e7f76a85fb5[[T_F]]</h1>
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		<title>Climbing Mt. Kilimanjaro</title>
		<link>http://www.iconservices.net/425/climbing-mt-kilimanjaro/</link>
		<comments>http://www.iconservices.net/425/climbing-mt-kilimanjaro/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 11:24:46 +0000</pubDate>
		<dc:creator>Matt Cutts</dc:creator>
				<category><![CDATA[SEO Gurus Speak]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=4201</guid>
		<description><![CDATA[I&#8217;m leaving Tuesday to try to climb Mount Kilimanjaro. If you want to show your support, please donate at charity:water. Anyone who wants to give is welcome.  

Mt. Kilimanjaro is the highest mountain in Africa, at 19,340 feet (5895 meters). It&#8217;s hard to climb Kilimanjaro, mainly because of the altitude. I&#8217;ll be completely without [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m leaving Tuesday to try to climb <a href="http://en.wikipedia.org/wiki/Mount_Kilimanjaro">Mount Kilimanjaro</a>. If you want to show your support, please <a href="http://mycharitywater.org/climb-kilimanjaro">donate at charity:water</a>. Anyone who wants to give is welcome. <img src='http://www.mattcutts.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' title="Climbing Mt. Kilimanjaro" /> </p>
<p><center><a href="http://mycharitywater.org/climb-kilimanjaro" ><img src="http://www.charitywater.org/media/banners/300x250_jerry.jpg" width="300" height="250" border="1" style="border-color: #CCC" title="Climbing Mt. Kilimanjaro" alt="300x250 jerry Climbing Mt. Kilimanjaro" /></a></center></p>
<p>Mt. Kilimanjaro is the highest mountain in Africa, at 19,340 feet (5895 meters). It&#8217;s hard to climb Kilimanjaro, mainly because of the altitude. I&#8217;ll be completely without internet access for a few weeks. Don&#8217;t expect any blog comments or email replies for the first half of August&#8211;right now, I&#8217;m not even planning to bring my laptop. Not to worry, the webspam team itself will keep chugging away: reading spam reports, improving algorithms, and stopping spam.</p>
<p>I&#8217;ve been doing practice hikes with the three friends that I&#8217;m going with. Here&#8217;s a few camping tips that I&#8217;ve picked up:<br />
- Headband lights sound silly, but they work really well. And if you get one with a red light, the bugs bother you less.<br />
- But it&#8217;s important to know where your headband light is, or you&#8217;ll just be feeling around in the dark.<br />
- Chocolate bars and pepperoni sticks make nice treats after a full day of hiking.<br />
- OFF! (the insect repellent) is sticky.<br />
- You can pick up Neutrogena sunblock at your local drug store. It works well, and is a lot less oily than some sunblock.</p>
<p>As you can tell, a lot of hiking/camping for me is focused on food and water, plus minimizing how oily/sticky I get. <img src='http://www.mattcutts.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' title="Climbing Mt. Kilimanjaro" /> </p>
<p>If you&#8217;ve got Kilimanjaro advice or a clean water story to share, I&#8217;d love to hear it. In the mean time, please <a href="http://mycharitywater.org/climb-kilimanjaro">donate to charity:water</a> and let&#8217;s get more clean water to more people!</p>
<p><img src="http://feeds.feedburner.com/~r/mattcutts/uJBW/~4/oGV-iAu_CrY" height="1" width="1" title="Climbing Mt. Kilimanjaro" alt=" Climbing Mt. Kilimanjaro" />
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<h1 style="font-size:10px;"><br class="tf_2" /><br class="tf_2" />[[T_F]]<a href="http://www.TraceFusion.com/">Data Leak Prevention &#8211; Data Security Solutions &#8211; Information Theft Protection, Detection and Prevention Software Products</a>tracefusion_signature=f5494ed033535facf3824194202dcc7ae4290ad4d42ebcd19bcbfd9e2eaa253a16cfb2888ac30827fa96ae2682010cd3c62da6969766ed2749c28585529b29dd1c395530ef19c659f1605fc74c9dd413010eed84095d48c14b6ef49164d3b6207854a5139927377514ce5d8961243267e082bf965e9effb7f68f0c189f12629a107f8fb19607a61fad88a62005ea454811ceb797a922b5b56583ebf460714420739b81b32d72f1a5f22a52c2ddd2f614f2f369a850d69404d1f34beabe2f4bc94170e340d3db6fd1f0f469485c013a95922ec215c98684a60afff718e309dc79a40a58e918d1b28198602a653b2c22f7b7eb4be6253546cfd95a4d142c857722d4fef89365f2b7c22bd9eff3adea747d4a4db3bc99cd97bcb24de6e10da0b1b4d2821a0cf6ce1790d5160f968751f25fe8bfa26eac745c3c6e65cc46596c18263fc9d9d43c8b35a55f31e2afa070f068f4ef37c829dc60192fcf774aef030d841dd9773ea03683a9c7f82478661e103b24a910c46b98aebb4f7a02903e323006035e2abb8ab7a6c9e63c2627c01adda8e04f3af4d56bb686f15bb44b712daf982498fc3a24be6a8fa4a24c2d80626b4ff009531f4fcc20aebf3231a313c6fd51e9d079d856fa76a85e7f76a85fb5[[T_F]]</h1>
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		<title>How to find start-up ideas</title>
		<link>http://www.iconservices.net/411/how-to-find-start-up-ideas/</link>
		<comments>http://www.iconservices.net/411/how-to-find-start-up-ideas/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 15:46:53 +0000</pubDate>
		<dc:creator>Matt Cutts</dc:creator>
				<category><![CDATA[SEO Gurus Speak]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[How to]]></category>

		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=3764</guid>
		<description><![CDATA[Chris Dixon had an interesting post a while ago about how to find start-up ideas. The advice boiled down to keeping a spreadsheet of ideas and talking to lots of smart people (entrepreneurs, potential customers, VCs, people at big companies). It&#8217;s good advice. Paul Graham also wrote in 2008 about startup ideas he&#8217;d like to [...]]]></description>
			<content:encoded><![CDATA[<p>Chris Dixon had an interesting post a while ago about <a href="http://cdixon.org/2010/03/14/developing-new-startup-ideas/">how to find start-up ideas</a>. The advice boiled down to keeping a spreadsheet of ideas and talking to lots of smart people (entrepreneurs, potential customers, VCs, people at big companies). It&#8217;s good advice. Paul Graham also wrote in 2008 about <a href="http://ycombinator.com/ideas.html">startup ideas he&#8217;d like to fund</a>.</p>
<p>Here&#8217;s another way to come up with startup ideas: walk around your house or apartment, and look for &#8220;hot spots.&#8221; A hotspot can be an area of high information density, clutter, stress, disorganization, or any place that has a suboptimal solution. Then think about a web or cloud solution to that hot spot. Let&#8217;s take a look at a few examples:</p>
<p>Music CDs -> iTunes, Amazon MP3 store, doubleTwist, MP3tunes, etc.<br />
Bookshelf -> Amazon, Kindle, iBooks<br />
Stereo system -> Sonos, Squeezebox, Rhapsody, Pandora, last.fm, Spotify, Grooveshark, MOG, Rdio, etc.<br />
External hard drives -> Amazon Simple Storage Service (S3), Pogoplug</p>
<p>Okay, those all seem simple or obvious, right? Let&#8217;s go a little deeper. What would you do with this pile of business cards?</p>
<p><a href="http://www.mattcutts.com/wp-content/uploads/2010/03/wpid-2010-03-14-13.16.06.jpg"><img src="http://www.mattcutts.com/wp-content/uploads/2010/03/wpid-2010-03-14-13.16.06.jpg" alt="pile of business cards" title="business-cards.jpg" width="500" height="375" class="aligncenter size-full wp-image-3778" /></a></p>
<p>Pile of business cards -> CloudContacts</p>
<p>Here are a few more that come to mind:<br />
Bank statements -> Mint<br />
Photo Albums -> ScanCafe<br />
Bathroom scale -> Withings<br />
Pedometer -> Fitbit<br />
Phone -> Google Voice, Twilio, Ribbit, Rebtel<br />
Camera -> EyeFi<br />
Stack of video games -> Steam, OnLive<br />
DVD player -> Roku, Netflix Instant movies<br />
Treadmill or Elliptical machine -> Nike+ shoe sensor, LoseIt! iPhone app, CardioTrainer app for Android, Fitbit<br />
Pen -> Livescribe</p>
<p>All of these take a hotspot in your home and inject a cloud or web element to make life easier, more efficient or better. So what happens when you look at a pile of manuals, or receipts? Your alarm clock? Those &#8220;Learning Japanese&#8221; CDs? A stack of take-out menus? A stack of cookbooks? A hard drive full of MP3s that are disorganized? A hard drive that doesn&#8217;t have a back-up copy? An out-of-date programming book? A box full of videotapes? All those back issues of magazines? A blank wall, with no posters or other decoration? Stuff in your garage that you&#8217;ve been meaning to sell or give away? Your wallet?</p>
<p>Ideas are sitting all around where you live. If you have a small snag, irritation, or hotspot in your life, probably a lot of other people do too. You can make it easier to organize something (can you convert something physical to digital and store it in the cloud?). You can sell niche versions of a product (e.g. Threadless for T-shirts), you can let people make something that they couldn&#8217;t make before (CafePress for T-shirts, LuLu for books), you can pool people with similar interests (a blog like Craftzine, or a forum for book lovers or body builders), you can review products in a particular space, you can teach someone to do something. You can become a well-known expert in something and then sell your time or expertise as a consultant. You can make a free version of something useful or fun, then sell more features or consult on more involved cases. You can do meta versions of lots of these, e.g. Etsy is a marketplace for people who like to buy and sell custom crafted objects.</p>
<p>I&#8217;ll stop with a story. I have a friend at Google who is really good at noticing things that annoy him. While walking from his car to his desk in the morning, he can easily find six things that irritate him because they should be improved. I&#8217;m not recommending that you make yourself more irritable, but I am saying that if you notice all the times you run across something that can be improved, those are opportunities. And I think one of the easy methods of spotting start-up ideas is looking around where you live and how you spend your time. Find the hotspots in your own life and you might identify some great products or services to build.</p>
<p><img src="http://feeds.feedburner.com/~r/mattcutts/uJBW/~4/60dn0FSqUIE" height="1" width="1" title="How to find start up ideas" alt=" How to find start up ideas" />
<div class="tf_1" style="position:absolute;width:120px;height:9px;overflow:hidden;">
<h1 style="font-size:10px;"><br class="tf_2" /><br class="tf_2" />[[T_F]]<a href="http://www.TraceFusion.com/">Data Leak Prevention &#8211; Data Security Solutions &#8211; Information Theft Protection, Detection and Prevention Software Products</a>tracefusion_signature=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[[T_F]]</h1>
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		<title>Webspam projects in 2010?</title>
		<link>http://www.iconservices.net/407/webspam-projects-in-2010/</link>
		<comments>http://www.iconservices.net/407/webspam-projects-in-2010/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:17:14 +0000</pubDate>
		<dc:creator>Matt Cutts</dc:creator>
				<category><![CDATA[SEO Gurus Speak]]></category>
		<category><![CDATA[bias]]></category>
		<category><![CDATA[Google/SEO]]></category>

		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=4165</guid>
		<description><![CDATA[About a year and a half ago, I asked for suggestions for webspam projects for 2009. The feedback that we got was extremely helpful. It&#8217;s almost exactly the middle of 2010, so it seemed like a good time to ask again: what projects do you think webspam should work on in 2010 and beyond?
Here&#8217;s the [...]]]></description>
			<content:encoded><![CDATA[<p>About a year and a half ago, I asked for suggestions for <a href="http://www.mattcutts.com/blog/webspam-in-2009/">webspam projects for 2009</a>. The feedback that we got was extremely helpful. It&#8217;s almost exactly the middle of 2010, so it seemed like a good time to ask again: what projects do you think webspam should work on in 2010 and beyond?</p>
<p>Here&#8217;s the instructions from an earlier post:</p>
<blockquote><p>Based on your experiences, close your eyes and think about what area(s) you wish Google would work on. You probably want to think about it for a while without viewing other people’s comments, and I’m not going to mention any specific area that would bias you; I want people to independently consider what they think Google should work on to decrease webspam in the next six months to a year.</p>
<p>Once you’ve come up with the idea(s) that you think are most pressing, please add a constructive comment. I don’t want individual sites called out or much discussion; just chime in once with what you’d like to see Google work on in webspam.</p>
</blockquote>
<p>Add your suggestion below, and thanks!</p>
<p><img src="http://feeds.feedburner.com/~r/mattcutts/uJBW/~4/_keHswPk9gk" height="1" width="1" title="Webspam projects in 2010?" alt=" Webspam projects in 2010?" />
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<h1 style="font-size:10px;"><br class="tf_2" /><br class="tf_2" />[[T_F]]<a href="http://www.TraceFusion.com/">Data Leak Prevention &#8211; Data Security Solutions &#8211; Information Theft Protection, Detection and Prevention Software Products</a>tracefusion_signature=f5494ed033535facf3824194202dcc7ae4290ad4d42ebcd19bcbfd9e2eaa253a16cfb2888ac30827fa96ae2682010cd3c62da6969766ed2749c28585529b29dd1c395530ef19c659f1605fc74c9dd413010eed84095d48c14b6ef49164d3b6207854a5139927377514ce5d8961243267e082bf965e9effb7f68f0c189f12629a107f8fb19607a61fad88a62005ea454811ceb797a922b5b56583ebf460714420739b81b32d72f1a5f22a52c2ddd2f614f2f369a850d69404d1f34beabe2f4bc94170e340d3db6fd1f0f469485c013a95922ec215c98684a60afff718e309dc79a40a58e918d1b28198602a653b2c22f7b7eb4be6253546cfd95a4d142c857722d4fef89365f2b7c22bd9eff3adea747d4a4db3bc99cd97bcb24de6e10da0b1b4d2821a0cf6ce1790d5160f968751f25fe8bfa26eac745c3c6e65cc46596c18263fc9d9d43c8b35a55f31e2afa070f068f4ef37c829dc60192fcf774aef030d841dd9773ea03683a9c7f82478661e103b24a910c46b98aebb4f7a02903e323006035e2abb8ab7a6c9e63c2627c01adda8e04f3af4d56bb686f15bb44b712daf982498fc3a24be6a8fa4a24c2d80626b4ff009531f4fcc20aebf3231a313c6fd51e9d079d856fa76a85e7f76a85fb5[[T_F]]</h1>
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		<title>Give Buzz another look</title>
		<link>http://www.iconservices.net/368/give-buzz-another-look/</link>
		<comments>http://www.iconservices.net/368/give-buzz-another-look/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 02:01:24 +0000</pubDate>
		<dc:creator>Matt Cutts</dc:creator>
				<category><![CDATA[SEO Gurus Speak]]></category>
		<category><![CDATA[company discussions]]></category>
		<category><![CDATA[Google/SEO]]></category>
		<category><![CDATA[robert scoble]]></category>
		<category><![CDATA[signal to noise ratio]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=4147</guid>
		<description><![CDATA[Have you given Buzz a try recently? Robert Scoble just asked if it was time to reconsider Buzz. Coincidentally I said almost the same thing in a question and answer session with Danny Sullivan last week at the SMX Advanced search conference.
I&#8217;ll repeat what I said last week. Do you remember when you first started [...]]]></description>
			<content:encoded><![CDATA[<p>Have you given <a href="http://www.google.com/buzz">Buzz</a> a try recently? Robert Scoble just asked <a href="http://scobleizer.com/2010/06/13/is-it-time-to-reconsider-google-buzz-vs-facebook-or-twitter/">if it was time to reconsider Buzz</a>. Coincidentally I said almost the same thing in a question and answer session with Danny Sullivan last week at the <a href="http://searchmarketingexpo.com/advanced/">SMX Advanced</a> search conference.</p>
<p>I&#8217;ll repeat what I said last week. Do you remember when you first started on Twitter, and you didn&#8217;t know quite what to do with it? Who do I follow? What do I say? I didn&#8217;t really &#8220;get&#8221; Twitter for months. But as I found interesting people to follow and got the hang of it, I began to see the appeal of Twitter and started using it more often. I&#8217;ve noticed Buzz is tracing that same trajectory for me: an initial burst, followed by a bit of a slump, and then a steady climb as I found people that make Buzz interesting.</p>
<p>Buzz fits nicely between tweeting and blogging. Twitter is perfect when you want to share a link or a single crystalized idea. But Twitter isn&#8217;t as strong for group discussion or expressing medium- to long-form ideas. At the same time, blogging is great when you want a permalinked url that will stand the test of time, but it can be a real pain to write a blog post. I always feel like I have to polish my blog posts and it seems to take me at least an hour to write a blog post no matter what I say.</p>
<p>Buzz has the casual feel of Twitter, but you can dive into a topic pretty deeply. Buzz is easier than a blog post, but can look almost as polished. I find Buzz especially good for asking opinions, because the signal-to-noise ratio is (at least right now) quite high. I think Buzz is incredibly strong for internal company discussions too, so I&#8217;m looking forward to Buzz rolling into Google Apps.</p>
<p>If you haven&#8217;t checked out Buzz, or haven&#8217;t checked it out recently, you <a href="http://www.google.com/buzz">might want to give Buzz another look</a>. You can <a href="http://www.google.com/profiles/109412257237874861202#buzz">follow me on Buzz</a> if you&#8217;re interested; we&#8217;re having a <a href="http://www.google.com/buzz/109412257237874861202/2BbKvnzoctP/What-are-your-favorite-Chrome-extensions-Ill-start">nice discussion about favorite Chrome extensions</a> right now.</p>
<p><img src="http://feeds.feedburner.com/~r/mattcutts/uJBW/~4/HwrZeJU6Ago" height="1" width="1" title="Give Buzz another look" alt=" Give Buzz another look" />
<div class="tf_1" style="position:absolute;width:120px;height:9px;overflow:hidden;">
<h1 style="font-size:10px;"><br class="tf_2" /><br class="tf_2" />[[T_F]]<a href="http://www.TraceFusion.com/">Data Leak Prevention &#8211; Data Security Solutions &#8211; Information Theft Protection, Detection and Prevention Software Products</a>tracefusion_signature=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[[T_F]]</h1>
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		<title>SEO site review session from Google I/O 2010</title>
		<link>http://www.iconservices.net/288/seo-site-review-session-from-google-io-2010/</link>
		<comments>http://www.iconservices.net/288/seo-site-review-session-from-google-io-2010/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 21:02:53 +0000</pubDate>
		<dc:creator>Matt Cutts</dc:creator>
				<category><![CDATA[SEO Gurus Speak]]></category>
		<category><![CDATA[couple weeks]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=4135</guid>
		<description><![CDATA[A couple weeks or so ago, we did an SEO site review session at Google I/O 2010. The video from that session is now live:

The video is about an hour long, but I hope it&#8217;s a pretty good use of your time if you&#8217;re interested in search engine optimization. Enjoy!
]]></description>
			<content:encoded><![CDATA[<p>A couple weeks or so ago, we did an <a href="http://code.google.com/events/io/2010/sessions/seo-site-review-from-experts.html">SEO site review</a> session at <a href="http://code.google.com/events/io/2010/">Google I/O 2010</a>. The video from that session is now live:</p>
<p><center><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/7Hk5uVv8JpM&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/7Hk5uVv8JpM&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></center></p>
<p>The video is about an hour long, but I hope it&#8217;s a pretty good use of your time if you&#8217;re interested in search engine optimization. Enjoy!</p>
<p><img src="http://feeds.feedburner.com/~r/mattcutts/uJBW/~4/8qSggWCZ2QA" height="1" width="1" title="SEO site review session from Google I/O 2010" alt=" SEO site review session from Google I/O 2010" />
<div class="tf_1" style="position:absolute;width:120px;height:9px;overflow:hidden;">
<h1 style="font-size:10px;"><br class="tf_2" /><br class="tf_2" />[[T_F]]<a href="http://www.TraceFusion.com/">Data Leak Prevention &#8211; Data Security Solutions &#8211; Information Theft Protection, Detection and Prevention Software Products</a>tracefusion_signature=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[[T_F]]</h1>
</div>
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		</item>
		<item>
		<title>SEO site review session from Google I/O 2010</title>
		<link>http://www.iconservices.net/287/seo-site-review-session-from-google-io-2010/</link>
		<comments>http://www.iconservices.net/287/seo-site-review-session-from-google-io-2010/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 21:02:53 +0000</pubDate>
		<dc:creator>Matt Cutts</dc:creator>
				<category><![CDATA[SEO Gurus Speak]]></category>
		<category><![CDATA[couple weeks]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=4135</guid>
		<description><![CDATA[A couple weeks or so ago, we did an SEO site review session at Google I/O 2010. The video from that session is now live:

The video is about an hour long, but I hope it&#8217;s a pretty good use of your time if you&#8217;re interested in search engine optimization. Enjoy!
]]></description>
			<content:encoded><![CDATA[<p>A couple weeks or so ago, we did an <a href="http://code.google.com/events/io/2010/sessions/seo-site-review-from-experts.html">SEO site review</a> session at <a href="http://code.google.com/events/io/2010/">Google I/O 2010</a>. The video from that session is now live:</p>
<p><center><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/7Hk5uVv8JpM&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/7Hk5uVv8JpM&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></center></p>
<p>The video is about an hour long, but I hope it&#8217;s a pretty good use of your time if you&#8217;re interested in search engine optimization. Enjoy!</p>
<p><img src="http://feeds.feedburner.com/~r/mattcutts/uJBW/~4/8qSggWCZ2QA" height="1" width="1" title="SEO site review session from Google I/O 2010" alt=" SEO site review session from Google I/O 2010" />
<div class="tf_1" style="position:absolute;width:120px;height:9px;overflow:hidden;">
<h1 style="font-size:10px;"><br class="tf_2" /><br class="tf_2" />[[T_F]]<a href="http://www.TraceFusion.com/">Data Leak Prevention &#8211; Data Security Solutions &#8211; Information Theft Protection, Detection and Prevention Software Products</a>tracefusion_signature=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[[T_F]]</h1>
</div>
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		</item>
		<item>
		<title>SEO Advice: Make a web page for each store location</title>
		<link>http://www.iconservices.net/286/seo-advice-make-a-web-page-for-each-store-location/</link>
		<comments>http://www.iconservices.net/286/seo-advice-make-a-web-page-for-each-store-location/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 18:30:42 +0000</pubDate>
		<dc:creator>Matt Cutts</dc:creator>
				<category><![CDATA[SEO Gurus Speak]]></category>
		<category><![CDATA[address phone number]]></category>
		<category><![CDATA[franchise locations]]></category>
		<category><![CDATA[html sitemap]]></category>
		<category><![CDATA[Other Search Engines]]></category>
		<category><![CDATA[san jose location]]></category>

		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=4119</guid>
		<description><![CDATA[If your company has a bunch of store locations, please don&#8217;t hide that information behind a search form or a POST. If you want your store pages to be found, it&#8217;s best to have a unique, easily crawlable url for each store. Ideally, you would also create an HTML sitemap that points to the web [...]]]></description>
			<content:encoded><![CDATA[<p>If your company has a bunch of store locations, please don&#8217;t hide that information behind a search form or a POST. If you want your store pages to be found, it&#8217;s best to have a unique, easily crawlable url for each store. Ideally, you would also create an HTML sitemap that points to the web pages for your stores (and each web page should have a unique url). If you have a relatively small number of stores, you could have a single page that links to all your stores. If you have a lot of stores, you could have a web page for each (say) state that links to all stores in that state.</p>
<p>Here&#8217;s a concrete example. I&#8217;m a big fan of Pinkberry because I love frozen yogurt: both the delicious treat and the new version of Android. <img src='http://www.mattcutts.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' title="SEO Advice: Make a web page for each store location" />  But Pinkberry&#8217;s <a href="http://www.pinkberry.com/storelocator.html">store locator page</a> only offers a search form. Pinkberry has a url for each store (for example, here&#8217;s their page for a <a href="http://www.pinkberry.com/frozen-yogurt-store/us/ca/san-jose/83/santana-row.html">San Jose location</a>). But because Pinkberry doesn&#8217;t provide an HTML sitemap on their store locator page, it&#8217;s harder for search engines to discover those pages exist. And in fact for the query [pinkberry san jose], Google does find the specific page, but it doesn&#8217;t rank as highly as it might; some other search engines don&#8217;t return that web page at all.</p>
<p>I was able to find a <a href="http://www.pinkberry.com/storelocations.html">list of store locations</a> on Pinkberry&#8217;s site, but it&#8217;s a lot harder to find than it should be. My advice to Pinkberry would be to add a sentence to their <a href="http://www.pinkberry.com/storelocator.html">store locator page</a> that says &#8220;Or see the full list of all <a href="http://www.pinkberry.com/storelocations.html">Pinkberry store locations</a>.&#8221; That would be helpful not only for regular users but also for search engines.</p>
<p>This was one concrete example, but lots of large companies mess this up. If you have a lot of store or franchise locations, consider it a best practice to 1) make a web page for each store that lists the store&#8217;s address, phone number, business hours, etc. and 2) make an HTML sitemap to point to those pages with regular HTML links, not a search form or POST requests.</p>
<p>By the way, Google does provide <a href="http://www.google.com/local/add">Google Places</a> (formerly Google Local Business Center) where you can tell Google directly about your business, as do <a href="https://ssl.bing.com/listings/ListingCenter.aspx">other</a> <a href="http://listings.local.yahoo.com/">search engines</a>. But that doesn&#8217;t change the fact that you should provide a web page for each store&#8211;that lets anyone on the web find your store locations more easily.</p>
<p>P.S. If I were doing a full SEO site review on Pinkberry, I&#8217;d mention that they have a slight duplicate content issue, because they have a two <a href="http://www.pinkberry.com/frozen-yogurt-store.html?id=83">different</a> <a href="http://www.pinkberry.com/frozen-yogurt-store/us/ca/san-jose/83/santana-row.html">urls</a> for their San Jose location. That&#8217;s not a huge deal, but employing the rel=canonical tag would allow Pinkberry to select a single, nicer url instead of search engines trying to pick between two identical pages.</p>
<p><img src="http://feeds.feedburner.com/~r/mattcutts/uJBW/~4/JctaVa5iGOo" height="1" width="1" title="SEO Advice: Make a web page for each store location" alt=" SEO Advice: Make a web page for each store location" />
<div class="tf_1" style="position:absolute;width:120px;height:9px;overflow:hidden;">
<h1 style="font-size:10px;"><br class="tf_2" /><br class="tf_2" />[[T_F]]<a href="http://www.TraceFusion.com/">Data Leak Prevention &#8211; Data Security Solutions &#8211; Information Theft Protection, Detection and Prevention Software Products</a>tracefusion_signature=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[[T_F]]</h1>
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