Budgets are subject to rigorous thought, analysis and planning. Budgets are not received easily and those granting them, be it yourself or your seniors – DEMAND returns.

It’s tough to produce results from a budget. It’s even tougher to produce results that continue to flow over time, while you reduce costs.

You will collect a constant yield from your positions on search engines for as long as you hold those positions, and for as long as there is a demand for your offer on the marketplace.

That fact helps you reduce costs. Here’s how:

• Initial investment buys your way to best search engine positions [via search engine optimization services]
• Over a period of time, collected revenues fully cover your investment.
• You start collecting profits.
• To secure those profits, SEO Expert conducts continuous positions maintenance. Maintenance addresses factors that search engines require to keep website in favourable spots.
• Since your investment paid itself off and you are making profits, you can cut costs in other marketing vehicles such as pay per click, banners, magazines, flyers, and other methods.

1. Your revenue-to-investment ratio grows, since search engine marketing campaign brings consistent customer flow.
2. You can reduce budget in other less effective marketing channels, due to unmatched quality of prospective customers search brings [customers take the initiative to find you, hence they want to do business.

• Achieve and surpass your sales objectives
• Bridge gaps in search visibility
• Provide planned seasonal boost
• Assist with new product launches
• Propel large volumes of qualified customers to your online properties.

As an online marketer you are tasked with bringing visitors to your company’s properties. Your website must produce certain degree of return, be it daily, weekly or quarterly.

In order for a website to bring revenues it must convert visitors into customers.

You may be already engaged in “push” advertising such as banner ads, pop-ups, email lists and others to achieve your goals. “Push” advertising interrupts prospects and is designed to create a demand where there is none. In order to be an effective online marketer and to generate better results – you need to engage in “pull” advertising.

Search engine marketing is a form of “pull” advertising. Search engine marketing provides websites with the most important ingredient of successful online operations – constant, uninterrupted targeted customer flow, throughout the calendar year. Once you have that, you can focus on getting most out of that traffic, by tweaking website layout, copywriting, message, USP, color schemes, but first you need qualified traffic.

Getting More Conversions From Your Traffic
As you know traffic alone does not bring revenues. Visitors must take action, fill out forms, give credit card information, download demos / white papers, share email or pick up a phone and order. Visitors must convert into customers.

Icon Services can get traffic through search engine marketing services and assist with conversion via keyword research service.

Keyword research identifies phrases and language your potential customers use on search engines and spots key-phrases that indicate intent for conversion. A website is then positioned on search engines for those key-phrases, actively attracting visitors that have an intention of doing business.

Online Marketing Strategies – Get Your ROI on Track
SEO Expert offers a broad range of search engine marketing strategies designed to overcome business to consumer marketing challenges:

• Local Search Engine Marketing – select any cities across North America and market your company in those cities.
• Localized Search Engine Marketing – select from  states, regions, counties, cities, metro’s, towns, zip codes. Market your company in any selected areas.
• Product Search Engine Marketing – attract customers who actively search for products to purchase.
• Branding Through Search Engines – develop brand affinity in minds of targeted customers through repeated website recall on search engines during the buying cycle of your prospects.

Our campaigns also help you reduce costs in the long run.

What will be your return on investment? Unlike any other medium, you can track internet user activity to a fraction of a second. Clicks, keyword referrals, site referrals, average time on site, page views, exit pages, entrance pages, conversion rates – all can be documented, tracked and measured with analytics software. You can set up conversion goals and measure increase in customers with increase in visitor traffic from search engines. You can check which keywords bring most customers and which underperform. You can monitor all visitor activity as we get best search positions and ultimately measure your ROI over a timeframe.