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Discover the best keywords for your website
With your help, we determine the search terms to target with your website. We then conduct extensive keyword research to find the most targeted terms for which to optimize. We call this “niche marketing” and the benefit is that it helps attract highly targeted traffic to your site — the kind of traffic that converts to paying customers.
Keyword research starts with a general list of keywords that you want to target. We process this list and find out if people are searching for these terms. As we do that, we also look for realted terms to help round-out the list, as well as terms and phrases that are targeted to the specifics of your website.
General terms are more or less a starting point of the keyword research. The goal of our keyword research is to identify the specific terms or phrases that get people to your site (the niche terms). The right terms make all the difference because if you have the specific terms or phrases, you most likely capture your target audience, or the type of person looking to contact you, buy from you, etc.
Finding your targeted keywords is as easy as using your company’s jargon, industry buzzwords, or technical data (such as a model number for a specific kind of widget that you sell). If you have things that people know about, for example, you are the local widget dealer and the only one who carries the XL-25 Widget in the tri-state region, then chances are if we optimize your site for the XL-25 Widget, people searching for it will find you.
If you have a new product that doesn’t have any offline advertising and you are only advertising online, then the general terms are more significant in your marketing strategy. We work to identify related terms that people might already be searching online and try to optimize the site for those terms. For example, if your one-of-a-kind WonderThingy is a kind of backyard gadget, then we might optimize for “backyard gadgets” or “backyard gadget dealer Phoenix, AZ”. If there are other related terms, we would want to optimize different pages on your site for those as well.
Before embarking on any online marketing campaign, keyword research is vital to knowing whether your search engine optimization efforts will ultimately produce results. “Targeting poor keywords and all your marketing efforts are in vain”
Before embarking on any online marketing campaign, keyword research is vital to knowing whether your search engine optimization efforts will ultimately produce results.
We research your best keywords based on the following 4 steps:
- Determine number of people competing for your potential keyphrases
- Research the number of people typing in your keyphrases
- Rank your potential keyword phrases in order of relevancy to product or service
- Establish “low hanging fruit” keywords or keyphrases to target first in order to attain fast, easy traffic. This strategy ensures you get a good return on your investment.
Each comprehensive keyword research report will contain statistics such as relevant keywords specific to your offered products and services, estimated traffic for each keyword phrase, and keyword difficulty. Instead of targeting difficult keywords everyone else is going after, you’ll be able to select the “low-hanging fruit” keywords others overlook and get your site ranked in the natural results quickly. For pay-per-click (PPC) marketers, these keyword research reports enable you to capitalize on the “long-tail” of search marketing.
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Close More Sales, Get Better ROI and Larger Annual Numbers
- Achieve and surpass your sales objectives
- Bridge gaps in search visibility
- Provide planned seasonal boost
- Assist with new product launches
- Propel large volumes of qualified customers to your online properties.
As an online marketer you are tasked with bringing visitors to your company’s properties. Your website must produce certain degree of return, be it daily, weekly or quarterly.
In order for a website to bring revenues it must convert visitors into customers.
You may be already engaged in “push” advertising such as banner ads, pop-ups, email lists and others to achieve your goals. “Push” advertising interrupts prospects and is designed to create a demand where there is none. In order to be an effective online marketer and to generate better results – you need to engage in “pull” advertising.
Search engine marketing is a form of “pull” advertising. Search engine marketing provides websites with the most important ingredient of successful online operations – constant, uninterrupted targeted customer flow, throughout the calendar year. Once you have that, you can focus on getting most out of that traffic, by tweaking website layout, copywriting, message, USP, color schemes, but first you need qualified traffic.
Getting More Conversions From Your Traffic
As you know traffic alone does not bring revenues. Visitors must take action, fill out forms, give credit card information, download demos / white papers, share email or pick up a phone and order. Visitors must convert into customers.
Icon Services can get traffic through search engine marketing services and assist with conversion via keyword research service.
Keyword research identifies phrases and language your potential customers use on search engines and spots key-phrases that indicate intent for conversion. A website is then positioned on search engines for those key-phrases, actively attracting visitors that have an intention of doing business.
Online Marketing Strategies – Get Your ROI on Track
SEO Expert offers a broad range of search engine marketing strategies designed to overcome business to consumer marketing challenges:
- Local Search Engine Marketing – select any cities across North America and market your company in those cities.
- Localized Search Engine Marketing – select from states, regions, counties, cities, metro’s, towns, zip codes. Market your company in any selected areas.
- Product Search Engine Marketing – attract customers who actively search for products to purchase.
- Branding Through Search Engines – develop brand affinity in minds of targeted customers through repeated website recall on search engines during the buying cycle of your prospects.
Our campaigns also help you reduce costs in the long run.
What will be your return on investment? Unlike any other medium, you can track internet user activity to a fraction of a second. Clicks, keyword referrals, site referrals, average time on site, page views, exit pages, entrance pages, conversion rates – all can be documented, tracked and measured with analytics software. You can set up conversion goals and measure increase in customers with increase in visitor traffic from search engines. You can check which keywords bring most customers and which underperform. You can monitor all visitor activity as we get best search positions and ultimately measure your ROI over a timeframe.
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