Niche marketing is a simple concept that involves targeting very specific keywords and optimizing your website (and your pay per click campaigns) for those specific terms. This practice can help a business, even one in a very competitive online category, to gain an advantage in the search listings. We utilize niche marketing to find the most targeted, highest converting search terms to use when optimizeing web pages, writing targeted landing pages, and for creating targeted pay-per-click campaigns that get results.
The premise is simple: Optimize for more targeted, less searched keyword phrases as opposed to highly competitive search terms.
Google Search ResultsThere are several ways to illustrate this example. Small businesses that operate on a local level can gain from niche marketing online simply by targeting a key word or phrase that also includes their location (i.e. “Phoenix, Arizona landscape architect,” instead of just “landscape architect”).
Less Traffic for More Business
Niche marketing works because you target people that are searching more specifically for something — and these are the people most likely to call you or buy from you.
Targeting the highly searched terms may get you a lot more traffic, but only a small percentage of that traffic will actually call you or buy from you. With targeted traffic, you target the people who are looking for you (whether they know it or not) and the conversion rate is equal to or greater than what you would get for the higher traffic crowd. This process is like a traffic filter because you get the right people looking at your site.
Return on Investment
The return on your investment can be much greater through niche marketing because you generally spend less money than you would to compete and rank for highly competitive keywords. With a generalized approach to marketing, you might get a lot of traffic, but only a very small percentage of that traffic will turn into new business for you. By design, niche marketing attracts less, but highly targeted traffic. Of that traffic, a greater percentage of new business will be generated as long as you target the right niche.
Niche Market Research
Keyword and keyphrase research is the first step to identifying a good niche. Search term tools always present related search terms along with the number of people searching for those terms. Some keyword research tools also identify the number of competing sites for each search term.
Once you’ve identified your niche market, the next step is to optimize the content and the code for your site, taking advantage of all the HTML tags, as well as links, and other elements of your site to make it both user and search engine friendly.
With years of niche marketing experience, we can help you find the right words and optimize your site for maximum profitability. Contact us today to get started or to find out more about niche marketing.