Yahoo Local
Google Places
Geo Targeted
Bing-MSN Local
It can take up to 2 to 6 months to get results from Search Engine Optimization and increase visibility on the internet. However, business owners do not have time or patience to wait for 6 months. The solution is to use Web 2.0 or Social Media Optimization techniques to get some quick traffic. Social Media sites like You Tube, Twitter, FaceBook, MySpace, Flickr.com and many more have huge traffic.
But you need experts who can help take advantage of these websites to market your business. There are thousands of Social Media websites, but you need to select best sites which can get you your desired audience.
We generate Social Media content for you, be it creating blogs or writing articles to creating profiles on Social Networking websites or creating viral videos and posting them on sites like YouTube or creating a presentation around your Unique Value Proposition and publishing the presentation on major presentation websites. No two companies are same nor are their needs. We will create a custom Social Media Marketing plan based on your requirements and target Audience.
With the massive reach of social news sites, the blogs/ content we create for you can build natural links to your website. Bloggers and webmasters get access to your content and can link to you if they consider your content as newsworthy. These links are natural since they are placed in editorials.
Social Media Marketing also plays an important role in Online Reputation Management. However the strategy for Reputation Management varies based on your particular requirements.
Brand reputation and management are important facets of any business. What is a good way to communicate your brand and connect with your customer base?
Enter social media marketing, also commonly known as SMM. Social media marketing is a method of online marketing in which you can achieve branding and marketing communication goals through active participation in social networking sites. The good news for companies without websites is that they can still take advantage of these strategies.
We focus on the major sources of traffic to get you the results you seek. Communicate and share your thoughts about your business with your clients through social networks Twitter and Facebook. Search engines such as Google are picking up Twitter and Facebook pages and listing them in search results. If they are searching for you or your services, make sure you can be found easily!
Here are some of the benefits of our social media management services:
- Rise in search engine rankings
- Builds relationships with your potential clients and customers
- Establishes credibility with your target market and thereby sales conversions
- Strengthens the market perception of your company’s brand(s) and products
- Generates qualified leads
- Grow email subscriber list (if you collect opt-ins via newsletters, contests, etc)
Ideal for local businesses, you can now maintain up-to-date business information on various local search properties such as SuperPages, Yahoo Local, Google Maps, regional directories and Local.com.
In addition, we use Web 2.0 or Social Media Optimization techniques to get some quick traffic. Social Media sites like You Tube, FaceBook, Twitter, MySpace, Flickr.com have huge traffic. But you need experts who can help take advantage of these websites to market your business. There are thousands of Social Media websites, but you need to select best sites and proven techniques which can get you your desired audience.
With the massive reach of social news sites, the blogs content we create for you can build natural links to your website. Bloggers and webmasters get access to your content and can link to you if they consider your content as newsworthy. These links are natural since they are placed in editorials.
Below are the activities we perform to drive visitors your way before your online portal starts generating.
We generate Social Media content for you, be it creating blogs or writing articles to creating profiles on Social Networking websites or creating viral videos and posting them on sites like YouTube or creating a presentation around your Unique Value Proposition and publishing the presentation on major presentation websites. No two companies are same nor are their needs. We will create a custom Local Search Marketing plan based on your requirements and target audience.
Rather than try to figure out how each of these properties update this data, you can update all your vital business data from one central location and have it propagated to the various local search properties.
In conjunction with our search engine optimization (SEO) program, local businesses gain a significant online presence with lesser cost than traditional advertising media.
Examples of local businesses:
Doctors
Real estate agents
Mortgage brokers
Auto mechanics
Carpet cleaners
Medical groups
Moving companies
Computer repair
Restaurants
Lawyers or attorneys
Insurance agents
Chiropractors
Dentists
Contractors
Consultants
Pizza shops
Restaurants
Florists
Night clubs
Plumbers
Apartments
Medical Specialist
Spass
Gyms
Beauty Salons
Nursing Homes
Travel Agents
Limousine service
Trucking
These are only a few examples of businesses who have used local internet marketing successfully.
Discover the best keywords for your website
With your help, we determine the search terms to target with your website. We then conduct extensive keyword research to find the most targeted terms for which to optimize. We call this “niche marketing” and the benefit is that it helps attract highly targeted traffic to your site — the kind of traffic that converts to paying customers.
Keyword research starts with a general list of keywords that you want to target. We process this list and find out if people are searching for these terms. As we do that, we also look for realted terms to help round-out the list, as well as terms and phrases that are targeted to the specifics of your website.
General terms are more or less a starting point of the keyword research. The goal of our keyword research is to identify the specific terms or phrases that get people to your site (the niche terms). The right terms make all the difference because if you have the specific terms or phrases, you most likely capture your target audience, or the type of person looking to contact you, buy from you, etc.
Finding your targeted keywords is as easy as using your company’s jargon, industry buzzwords, or technical data (such as a model number for a specific kind of widget that you sell). If you have things that people know about, for example, you are the local widget dealer and the only one who carries the XL-25 Widget in the tri-state region, then chances are if we optimize your site for the XL-25 Widget, people searching for it will find you.
If you have a new product that doesn’t have any offline advertising and you are only advertising online, then the general terms are more significant in your marketing strategy. We work to identify related terms that people might already be searching online and try to optimize the site for those terms. For example, if your one-of-a-kind WonderThingy is a kind of backyard gadget, then we might optimize for “backyard gadgets” or “backyard gadget dealer Phoenix, AZ”. If there are other related terms, we would want to optimize different pages on your site for those as well.
Before embarking on any online marketing campaign, keyword research is vital to knowing whether your search engine optimization efforts will ultimately produce results. “Targeting poor keywords and all your marketing efforts are in vain”
Before embarking on any online marketing campaign, keyword research is vital to knowing whether your search engine optimization efforts will ultimately produce results.
We research your best keywords based on the following 4 steps:
- Determine number of people competing for your potential keyphrases
- Research the number of people typing in your keyphrases
- Rank your potential keyword phrases in order of relevancy to product or service
- Establish “low hanging fruit” keywords or keyphrases to target first in order to attain fast, easy traffic. This strategy ensures you get a good return on your investment.
Each comprehensive keyword research report will contain statistics such as relevant keywords specific to your offered products and services, estimated traffic for each keyword phrase, and keyword difficulty. Instead of targeting difficult keywords everyone else is going after, you’ll be able to select the “low-hanging fruit” keywords others overlook and get your site ranked in the natural results quickly. For pay-per-click (PPC) marketers, these keyword research reports enable you to capitalize on the “long-tail” of search marketing.
Link popularity is one of the major factors in SEO and obtaining high quality relevant links to a site can be a painstaking, time-consuming and many times a mind-numbing task. We believe in obtaining a variety of links to create a diversified linking strategy.
Links obtained from other sites may include:
Authority links – We analyze, recommend, and place links on authority sites that will increase your authoritativeness in your industry.
One-way inbound links – Having links that are aged over time improves reputation and increases search engine rankings. We source the most relevant links that require a modest one-time investment.
Pre-Sell Pages – This secret method used by affiliate marketers for years is now a powerful link building technique used by SEO experts to obtain natural looking links within unique content pages. In addition, these highly-optimized content pages drive quality, targeted traffic to your site.
Article Marketing – We develop well-researched and compelling articles for your target audience. These articles are then submitted to relevant sites and article directories. Articles drive targeted traffic, build your brand and increase the number of backlinks to your site through syndication. As your articles become more pervasive online, you increase brand recognition and awareness.
Directory Submission – Sites such as Yahoo started out as a collection of categorized sites. Google’s webmaster guidelines recommend that you submit your site to directories. We submit your site to various first-tier and second-tier web directories that boost your link popularity.
Press Release Marketing – We develop optimized Press Release pieces relevant to your industry before submitting them to online PR and media sources. Press releases further increase your link popularity and authority status.