Chances are you have heard people rant about the benefits of blogging. The rumors are true, blogging can help you build your brand and generate new business. If you are willing to speak to your customers in a human voice and share valuable insight, blogging has the potential to kick start or boost your online presence.

Thinking about blogging?

Do you want to set yourself apart from the competition? A blog may be what you have been looking for. Over the last few years people and business of all sizes have used blogs to share their stories, show thought leadership, connect with their audience to build communities and gather feedback. You can do the same.

Already blogging?

Starting a blog is easier than ever before. Diversifying a blog requires expertise. Your blog should match your brand and act as a natural extension of your current online presence. We want to work with you to develop a custom design, optimize your blog for search engines and pinpoint what is driving traffic to your site. If you want to overhaul your blog design or discuss growth strategies, let us help!

Our main skillset lies in the development, tweaking, hybridizing and creation of custom WordPress websites. Since around 2005, we have been working with WordPress as a blogging engine and more specifically, a highly customizable Content Management System.

Our extensive use of WordPress and its abilities, have allowed us to create some interesting and unique websites & applications using the WordPress system.

Combined with genius usage of selected Javascript libraries, we’re able to use WordPress as a highly customizable and powerful content management system.

With your help, we determine the search terms to target with your website. We then conduct extensive keyword research to find the most targeted terms for which to optimize. We call this “niche marketing” and the benefit is that it helps attract highly targeted traffic to your site — the kind of traffic that converts to paying customers.

Keyword research starts with a general list of keywords that you want to target. We process this list and find out if people are searching for these terms. As we do that, we also look for realted terms to help round-out the list, as well as terms and phrases that are targeted to the specifics of your website.

General terms are more or less a starting point of the keyword research. The goal of our keyword research is to identify the specific terms or phrases that get people to your site (the niche terms). The right terms make all the difference because if you have the specific terms or phrases, you most likely capture your target audience, or the type of person looking to contact you, buy from you, etc.

Finding your targeted keywords is as easy as using your company’s jargon, industry buzzwords, or technical data (such as a model number for a specific kind of widget that you sell). If you have things that people know about, for example, you are the local widget dealer and the only one who carries the XL-25 Widget in the tri-state region, then chances are if we optimize your site for the XL-25 Widget, people searching for it will find you.

If you have a new product that doesn’t have any offline advertising and you are only advertising online, then the general terms are more significant in your marketing strategy. We work to identify related terms that people might already be searching online and try to optimize the site for those terms. For example, if your one-of-a-kind WonderThingy is a kind of backyard gadget, then we might optimize for “backyard gadgets” or “backyard gadget dealer Phoenix, AZ”. If there are other related terms, we would want to optimize different pages on your site for those as well.

Before embarking on any online marketing campaign, keyword research is vital to knowing whether your search engine optimization efforts will ultimately produce results. “Targeting poor keywords and all your marketing efforts are in vain”
Before embarking on any online marketing campaign, keyword research is vital to knowing whether your search engine optimization efforts will ultimately produce results.

We research your best keywords based on the following 4 steps:

1. Determine number of people competing for your potential keyphrases
2. Research the number of people typing in your keyphrases
3. Rank your potential keyword phrases in order of relevancy to product or service
4. Establish “low hanging fruit” keywords or keyphrases to target first in order to attain fast, easy traffic.  This strategy ensures you get a good return on your investment.

Each comprehensive keyword research report will contain statistics such as relevant keywords specific to your offered products and services, estimated traffic for each keyword phrase, and keyword difficulty.  Instead of targeting difficult keywords everyone else is going after, you’ll be able to select the “low-hanging fruit” keywords others overlook and get your site ranked in the natural results quickly.  For pay-per-click (PPC) marketers, these keyword research reports enable you to capitalize on the “long-tail” of search marketing.

If it were that easy, we wouldn’t be here.

Optimizing your site is the first and most important step to starting a successful search engine marketing campaign. An optimized site addresses the same elements as a search engine spider would. In other words, it has the content, code, links, and other factors that help improve search engine ranking.

Plan a Campaign
Regardless of the size and scope, a solid search engine marketing plan can help drive your business. The fact is that people use the Web as a first step before making a purchase — from reading reviews of a book or movie to figuring out the best lawn mower to buy, to choosing a veterinarian or a vacation destination before making a purchase.

This is good news for businesses of any size because it is an affordable way to help increase site traffic, which translates into paying customers. Part of a good campaign is taking advantage of all the low-cost ways of advertising online (and even offline). The cost of good Web site optimization alone is usually well worth it in the long run.

Make the World See You
With the right search engine marketing plan, you can help put your Web site up where the people can see it. Most people don’t go past the first 10-20 results of a search engine query simply because there are too many options — or distractions — that prevent them from looking further.

If your site is one that sells product in a highly competitive online category, a good search engine marketing campaign is essential to success. This type of campaign usually involves submitting to more of the search engines, as well as to paid listings (perhaps even pay-per-click advertising).

A good search engine marketing campaign does not have to be an expensive endeavor — and it starts with having the right content in a site designed with search engine marketing in mind.