With your help, we determine the search terms to target with your website. We then conduct extensive keyword research to find the most targeted terms for which to optimize. We call this “niche marketing” and the benefit is that it helps attract highly targeted traffic to your site — the kind of traffic that converts to paying customers.

Keyword research starts with a general list of keywords that you want to target. We process this list and find out if people are searching for these terms. As we do that, we also look for realted terms to help round-out the list, as well as terms and phrases that are targeted to the specifics of your website.

General terms are more or less a starting point of the keyword research. The goal of our keyword research is to identify the specific terms or phrases that get people to your site (the niche terms). The right terms make all the difference because if you have the specific terms or phrases, you most likely capture your target audience, or the type of person looking to contact you, buy from you, etc.

Finding your targeted keywords is as easy as using your company’s jargon, industry buzzwords, or technical data (such as a model number for a specific kind of widget that you sell). If you have things that people know about, for example, you are the local widget dealer and the only one who carries the XL-25 Widget in the tri-state region, then chances are if we optimize your site for the XL-25 Widget, people searching for it will find you.

If you have a new product that doesn’t have any offline advertising and you are only advertising online, then the general terms are more significant in your marketing strategy. We work to identify related terms that people might already be searching online and try to optimize the site for those terms. For example, if your one-of-a-kind WonderThingy is a kind of backyard gadget, then we might optimize for “backyard gadgets” or “backyard gadget dealer Phoenix, AZ”. If there are other related terms, we would want to optimize different pages on your site for those as well.

Before embarking on any online marketing campaign, keyword research is vital to knowing whether your search engine optimization efforts will ultimately produce results. “Targeting poor keywords and all your marketing efforts are in vain”
Before embarking on any online marketing campaign, keyword research is vital to knowing whether your search engine optimization efforts will ultimately produce results.

We research your best keywords based on the following 4 steps:

1. Determine number of people competing for your potential keyphrases
2. Research the number of people typing in your keyphrases
3. Rank your potential keyword phrases in order of relevancy to product or service
4. Establish “low hanging fruit” keywords or keyphrases to target first in order to attain fast, easy traffic.  This strategy ensures you get a good return on your investment.

Each comprehensive keyword research report will contain statistics such as relevant keywords specific to your offered products and services, estimated traffic for each keyword phrase, and keyword difficulty.  Instead of targeting difficult keywords everyone else is going after, you’ll be able to select the “low-hanging fruit” keywords others overlook and get your site ranked in the natural results quickly.  For pay-per-click (PPC) marketers, these keyword research reports enable you to capitalize on the “long-tail” of search marketing.

From the Custom Search Element web page, I copied the code. Then in the WordPress control panel under Appearance->Widgets, I clicked to add a new “Text” widget, changed the title to “Search (CSE)” and pasted the code into the box:

Click “Done” and then “Save Changes” and that’s it! No need to register, sign up for anything, get a user ID, or anything like that. You can see the result on the right-hand sidebar of my blog.