Introduction to the Search Engines
Canton’s own Jeff Chufar will walk you through the basics of how search engine results are generated and some of the major opportunities for small businesses to improve their visibility online.
You will learn how to take advantage of three major opportunities for free exposure at the search engines. Jeff Chufar will walk attendees through making the most out of the Google Maps, Google Places, Yahoo Local and Bing Local
Ranking Your Business in Local Search Results
In this session, Dino Ross CEO of Icon Services will dive into how to rank well for searches in your local area Canton, Akron or wherever your business is located and how to make sure you convert searchers into customers.
By this point, your head will probably be spinning with some questions. Take the opportunity to ask specific questions to the presenters.
Search Engine Optimization Basics for your Website
Dino Ross will explain some of the fundamentals that your website needs to do for better ranking in the search engines.
Understanding Your Website Traffic
Dino Ross will introduce attendees to Google Analytics, including how to gain insight into your website’s traffic sources and convert more “visitors” to “customers
Getting Social with Social Media
Jeff and Dino will take you through the world of Social Internet Marketing, including strategies to engage with customers and prospective customers using the most popular social media tools like Twitter, Facebook, Youtube and blogs.
Dino Ross will walk us through low-cost and free tools to consider if you’re just getting started on the web–and questions to ask if you’re thinking about bringing in a Professional.
Got More Questions? Get More Answers!
We will again give you a chance to ask questions to the presenters.
Presenters will leave you with key points to remember from the day’s topics and answer any final questions from attendees.
All attendee’s will receive a step by step manual for Local Search, Organic Search, Social Media and Pay-per-Click Marketing to take with them to implement for there business immediately!
Thursday July 22, 2010
1 – 3 PM
Saturday July 24, 2010
1 – 3 PM