Local Search Marketing Seminar Itinerary

Exploration Gateway

By Sippo Lake Park

5712 12th Street NW
Canton, OH 44708

Thursday July 22, 2010

1 – 3 PM

Saturday July 24, 2010

1 – 3 PM

• Introduction to the Search Engines

Canton’s own Jeff Chufar will walk you through the basics of how search engine results are generated and some of the major opportunities for small businesses to improve their visibility online.

• The ABCs of Local Search

You will learn how to take advantage of three major opportunities for free exposure at the search engines. Jeff Chufar will walk attendees through making the most out of the Google Maps, Google Places, Yahoo Local and Bing Local

• Ranking Your Business in Local Search Results

In this session, Dino Ross CEO of Icon Services will dive into how to rank well for searches in your local area Canton, Akron or wherever your business is located and how to make sure you convert searchers into customers.

• Q&A

By this point, your head will probably be spinning with some questions. Take the opportunity to ask specific questions to the presenters.

• Search Engine Optimization Basics for your Website

Dino Ross will explain some of the fundamentals that your website needs to do for better ranking in the search engines.

• Understanding Your  Website Traffic

Dino Ross will introduce attendees to Google Analytics, including how to gain insight into your website’s traffic sources and convert more “visitors” to “customers

• Getting Social with Social Media

Jeff and Dino will take you through the world of Social Internet Marketing, including strategies to engage with customers and prospective customers using the most popular social media tools like Twitter, Facebook, Youtube and blogs.

• DIY Internet Marketing

Dino Ross will walk us through low-cost and free tools to consider if you’re just getting started on the web–and questions to ask if you’re thinking about bringing in a Professional.

• Got More Questions? Get More Answers!

We will again give you a chance to ask questions to the presenters.

• Conclusion & Takeaways

Presenters will leave you with key points to remember from the day’s topics and answer any final questions from attendees.

All attendee’s will receive a step by step manual for Local Search, Organic Search, Social Media and Pay-per-Click Marketing to take with them to implement for there business immediately!

Guaranteed Results!

Thursday July 22, 2010

1 – 3 PM

Saturday July 24, 2010

1 – 3 PM